Netword, Inc. has been in business since 2005, and we have worked in the national marketing industry
ever since. But the landscape has changed. As where online buying is still on the rise, consumers still
want to shop in their local communities. The two challenges consumers face are:
“Hyper-local” is a big buzz word these days. In a study on hyper-local ads by AdLabs, a division of Yahoo,
a Yahoo News article from February 2011 states, “Customers who live within two miles of
a physical store were 10.6 percent of those who saw the hyper-local ads, but they generated 56 percent of
the revenue. For customers living within five miles of a store, the return on ad spending was 4 times,
and 21 times for those within two miles.” They also stated: “Unlike other kinds of online advertising --
which is often designed to drive traffic to make purchases online – hyper-local advertising's key strength
appears to be driving foot traffic to a nearby store.”
Netword goes over and beyond hyper-local advertising. Netword examines local businesses,
vetting them for quality and money-back guarantees. Netword also presents local merchant discounts to
its users, saving them both time and money and creating convenience for the consumer.